Now that Google Glass is open for purchase, how do you convince people to wear them?
Assuming you have $1500 to spare, you can now purchase Google Glass. While the device is available for everyday consumers, the product is still faced with widespread mistrust, which means Google has some convincing to do if people are going to buy and actually wear the thing. The first step to breaking Google Glass into the mainstream is hiring someone who knows a thing or two about what people wear. Google has just announced that marketing executive Ivy Ross is Glass’ new leader, and she’s someone with a background in fashion and design rather than technology.
Ross has previously worked for the likes of Calvin Klein, Swatch, Coach, Mattel, Bausch & Lomb, Gap and others. It’s a very different background than you usually see from someone at Google, and Ross now has the unenviable task of proving to people that Google Glass isn’t something creepy.
This news comes just as word that Glass’s lead electrical engineer has jumped ship to Oculus Rift, taking a very different tact on wearable computers.
Google is pushing hard to make Glass more widely acceptable. The company just rolled out a host of popular travel apps, including the ability to make a reservation directly from the headset. In a more academic situation, incoming med students at UC Irvine will also be using Google Glass in their studies, allowing them to see what their instructor does during procedures.
Google Glass still seems to provoke a negative reaction when you see someone wearing one on the street—but with these pushes, Google may yet succeed in making the wearable computer seem more normal.
Tokina has officially announced its first optically-stabilized lens – the AT-X 70-200mm F4 PRO FX VCM-S telephoto zoom. Designed for use with full frame SLRs, it has a ring-type ultrasonic motor for autofocus, and the voice coil motor-driven IS system promises three stops of stabilization. When used on APS-C / DX format SLRs, the lens will offer a 105-300mm equivalent zoom range. It will initially be available in Nikon mount, and will go on sale in Japan at the end of May for ¥150,000.
We’ve come to the end of another week here at dpreview, and as our thoughts drift to weekend shooting opportunities, it’s time to take things a little less seriously. Aaron Johnson’s comic strip ‘What the Duck’ is just the thing, taking a gently satirical look through the lens of a photographically inclined waterfowl. You can find it published here (and in our newsletter) every week; we hope you enjoy it, and your weekend.
The compact camera market has changed quite a bit since the original RX100 compact debuted, but now the RX100 Mark III is set to carry on its excellent lineage.
At first glance, the Mark III looks a lot like the Mark II, but there are some pretty substantial differences. You’ll notice that there’s no hot shoe and that the pop-up flash is positioned directly above the lens. That’s because Sony has actually integrated a 1.44-million dot OLED viewfinder that pops up out of the camera body. This is actually a really big deal for the RX100 as it’s something many users have wished for since the beginning.
The lens has been changed up as well. The Mark III has a lens with an equivalent field of view of 24-70mm with a maximum aperture range of F/1.8-2.8. You get less zoom than the Mark II (which went to 100mm), but the faster speed is a very welcome addition.
Another new addition is the 3-stop neutral density filter that you can employ if you’re shooting video or if you want to use a wider aperture in brighter conditions. Video quality has been cranked up on the whole because of the new Bionz X processor. It can even do 720p recording at 120 fps.
Aside from that, most of the features are basically the same as they were on the Mark II. The 3-inch LCD screen flips 180-degrees so you can nail your selfies, and the familiar 20-megapixel resolution sticks around. Of course, it also has wifi for connecting to devices and uploading photos.
The RX100 will cost $800 when it hits store shelves, which is a substantial chunk of change for even a compact of this stature. However, you do get quite a lot for the money, so we’ll be very interested to see how it fares in our lab with that new lens and all that extra processing power.
FULL PRESS RELEASE
SAN DIEGO, May 15, 2014 – Building on its lineup of acclaimed compact cameras, Sony Electronics has introduced a new addition to its popular Cyber-shot RX series – the pocket-sized RX100 III camera.
Based on the same sleek, stylish design as the existing RX100 and RX100 II models, the new RX100 III features a specially developed ZEISS® Vario-Sonnar T* 24-70mm1 F1.8-2.8 lens and adds a built-in OLED viewfinder with ZEISS T* coating. The camera utilizes the same high-resolution 20.1 MP 1.0-type back-illuminated CMOS image sensor as the existing RX100II model, and adds the powerful BIONZ X processor featured in several high-end Sony cameras including the full-frame ?7, ?7R and ?7S models.
“Sony continues to push the modern limits of engineering and innovation with our Cyber-shot RX family of products” said Patrick Huang, director of the Cyber-shot business at Sony Electronics. “With the new RX100 III model, we’ve added a brighter, wider aperture lens and an impressive retractable OLED EVF, while also utilizing the latest Sony imaging technologies to boost the camera’s processing speed and efficiency. And we’ve done this without sacrificing any of the true ‘pocketability’ of our RX100 line, creating an especially unique compact camera unlike anything else in market today.”
New ZEISS® Vario-Sonnar T* 24-70mm1 F1.8-F2.8 Lens
The unique new ZEISS lens on the RX100 III camera covers the popular 24 -70mm1 focal length with a wide F1.8 – F2.8 aperture. This is particularly noteworthy at the 70mm telephoto end of the lens, where the maximum F2.8 aperture allows it to gather about twice as much light as the RX100 and RX100 II models (at 70mm), ensuring that portrait subjects can be captured against beautiful background defocus. The wide aperture also allows the lens to capture moving subjects clearly without any blur due to camera and/or subject shake.
The versatile new lens is capable of capturing dramatic landscapes or large group photos at the wide 24mm length while also boasting impressive macro shooting capabilities throughout the focal range. For example, it can still focus accurately as close as 30cm from the front of the lens (working distance) when fully extended. There’s also a built-in 3-stop (1/8) neutral density filter that adds to shooting flexibility in a wide range of outdoor conditions.
The new ZEISS lens realizes outstanding corner-to-corner sharpness, with nine total aspherical glass elements including two advanced aspherical elements that have been cemented together – a world’s first in lens manufaturing2. This results in an ultra-compact physical footprint while maintaining a wide maximum angle of view. Additionally, the 24-70mm lens1 features ZEISS T* coating that minimizes flare and ghosting and a seven-blade circular aperture that enhances ‘bokeh’ background defocus.
Clear, High-Precision Built-in EVF with ZEISS T* Coating
Largely based off of customer feedback on existing RX100 series cameras (RX100 and RX100II), the new RX100 III adds a versatile, high-quality OLED Tru-Finder™ electronic viewfinder. The EVF has an impressive 1.4 million dot resolution, adding exceptional brightness and clarity to the overall framing and viewing experience, and handily pops in and out of the top of the camera body based on shooting preferences. This allows the camera to operate in the traditional ‘rangefinder’ style without sacrificing any of its portability or compactness.
The unique new EVF also features a specially-designed eyepiece lens with ZEISS T* coating, dramatically reducing reflections that can interfere with clear viewing. The viewfinder achieves exceptional corner-to-corner clarity, and includes an eye sensor that automatically switches between viewfinder and monitor display.
Exmor R CMOS Sensor and BIONZ X Processor
The powerful new RX100 III camera shares the same critically acclaimed 1.0-type back-illuminated 20.1 MP Exmor R CMOS image sensor featured in the RX100 II and RX10 cameras. With approximately four times greater image capture area than the 1/2.3 type image sensors commonly used in compact cameras, the sensor takes in significantly more light, translating into brighter, clearer images and sharper Full HD videos that capture all of the finer details of a scene.
The high-resolution sensor is paired with the evolved BIONZ X image processor introduced in the ?7, ?7R models this past fall. Around three times faster than the BIONZ processing engine in the RX100 and RX100 II models, it employs detail reproduction, diffraction-reducing and area-specific noise reduction technologies that allow the camera to produce amazingly detailed images and Full HD videos in all types of lighting conditions.
Pro-Quality Full HD Video Capture
The new RX100 III model is equipped with a host of HD video capabilities to satisfy the most demanding enthusiasts.
The new compact is the first Cyber-shot model to offer high-resolution HD video recording in the XAVC S format, which allows for full HD recording at a data rate of 50 mbps with lower compression for improved video quality. Additionally, with the power of the BIONZ X processor, the camera is able to read, process and output data from all of the sensor’s pixels during video recording, ensuring that it produces the highest quality video possible by eliminating aliasing, moiré and false color artifacts.
Other video features include a ‘clear’ HDMI® output for reviewing footage on an external monitor, 120 fps recording at 720p HD resolution and zebra pattering on the LCD and built-in EVF. The camera also has dual video recording capability (XAVC S / AVCHD files4 along with MP4 files), which allows users to shoot a high bit-rate video for storage or editing purposes while also recording a lower bit rate video that’s optimized for sharing via Wi-Fi®.
The camera also has Intelligent Active Mode – another first for Cyber-shot RX series cameras – which utilizes Sony’s frame analysis technology and 5-axis compensation to dramatically reduce the effects of camera shake while shooting movies.
Camera Design, Customizability and Control
Despite its small “pocketable” size, the new RX100 III features many opportunities to adjust common shooting settings, including a ‘Fn’ key, customizable control ring and a “C” custom button with more than 40 assignable functions.
New to the RX series, the RX100 III model features an articulated LCD that can tilt upward by about 180 degrees for self-portraits and all the way downward to approximately 45 degrees for high-angle shots. The camera also can output still images in 4K resolution6 with full wide-gamut TRILUMINOUS Color support when connected to compatible 4K televisions.
Wi-Fi® and PlayMemories™
The RX100 III camera has built-in Wi-Fi, giving consumers one-touch connection with Xperia® or NFC-compatible Android™ smartphones or tablets for instant image transfer and sharing2. A single touch also activates Smart Remote Control, linking the camera with a smartphone or tablet for a live image preview, to fire the shutter from a distance and to review shots instantly.
For devices without NFC one-touch capabilities, users can wirelessly transfer images and videos and activate Smart Remote Control through Sony’s free PlayMemories Mobile™ application, available for the iOS and Android platforms.
The camera is also the first Cyber-shot RX series model to feature compatibility with Sony’s growing assortment of downloadable Sony PlayMemories Camera Apps5, adding a range of exciting and creative capabilities. Learn more at www.sony.net/pmca .
Pricing and Availability
The Cyber-shot RX100 III compact camera will be available in June for about $800. The camera and a range of compatible Cyber-shot accessories will be sold at all Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.
Sony has announced pricing and availability information for its Alpha 7S 12MP mirrorless camera. The Alpha 7S is the first full-frame camera able to read out its entire sensor fast enough to output 4K 30p footage without the need for line skipping or pixel binning. It’s also not constrained by the AVCHD standard with bitrates of up to 50Mbps. The body will be available in July and sell for $2,499.99. Learn more
Sony has announced the Cyber-shot DSC RX100 III, the most advanced model yet in its 1″-type sensor range of compacts. The RX100 III gains a pop-up electronic viewfinder, a faster lens and the latest Bionz X processor. The RX100 III’s zoom now extends across a 24-70mm equivalent range, with a maximum aperture of F1.8-2.8. It also includes Wi-Fi and can run Playmemories Camera Apps. Video has also been upgraded – including full-sensor readout 1080p stored at up to 50Mbps in the XAVC S format. Learn more